Skate and streetwear energy. Thick black outlines, hard offset shadows, sticker-bomb attitude. "Collant" is Québécois for sticker, a cheeky local wink that still reads for anyone.
Nostalgic, warm and a little premium. Soft retro serif, sunburst motif, farmers-market craft feeling. "Macaron" is Québécois for a pin or badge, warm and charming in both languages.
All three keep the same working configurator and pricing engine underneath. Pick a direction and I will wire it into the store with a full English and French toggle across every label.